The PlayPumps® mechanism doubles as a merry-go-round for children. As they play clean water is pumped from underground boreholes into a water storage tank above the ground. The tank is connected to a simple tap that makes it easy for both adults and children to draw water.
The ripple effects of making safe water easily accessible in rural communities are far-reaching. Communities are empowered and uplifted. Lives are saved and diseases are reduced. Kids can go to school instead of hauling water and women can establish livelihoods and contribute towards economic development.
In addition to facilitating a sustainable supply of easily accessible water, PlayPumps® also provide a rare opportunity to advertise in outlying communities. The incorporation of sponsor message boards into the mechanism's innovative design generates sufficient revenue for the maintenance of the pumps. Each pump displays multiple advertising frames that can deliver hard hitting advertisements to a precise target market in their homestead 24/7.
Sponsors participating in this accredited Socio Economic Development initiative earn points on their BEE scorecards while delivering their brand messages to targeted audiences. The association of these brands with delivery of a fundamental, life-changing resource also ensures increased brand loyalty amongst these consumers.